This course is part of a Semester or Summer Programme
The Semester Course Programme has been designed for those students who wish spend a semester or summer studying abroad. Autonomous University of Barcelona (UAB) offers students a range of classes to choose and you can take from 1 to 5 for a semester. Get more information »
Course Description
Global marketing strategies are examined in this course through a number of fascinating case studies involving product-country images and their growing influence on consumer behavior, quality assessment, perceived value and purchasing likelihood.
The impact of country-of-origin cues on consumer perceptions and judgments are studied taking cultural, political and economic contexts into account. The course reveals how country associations can be more important in product assessments than price and brand information, and suggests ways of integrating country branding into specific marketing techniques.
- View the syllabus (45 hs. / 4.5 credits*)
Content
These are just a few of the topics addressed in this course. Please take a look at the instructor’s syllabus for a complete description of the course contents.
- International marketing strategies
- Analysis of international marketing
- Organization and control
* Please see Diploma & Credits section to get more info.